A cab driver taught me a million dollar lesson in customer satisfaction and expectation. Motivational speakers charge thousands of dollars to impart his kind of training to corporate executives and staff. It cost me a $12 taxi ride. I had flown into Dallas for the sole purpose of calling on a client. Time was of [...]
Two men, both seriously ill, occupied the same hospital room. One man was allowed to sit up in his bed for an hour each afternoon to help drain the fluid from his lungs. His bed was next to the room’s only window. The other man had to spend all his time flat on his back. [...]
My brother-in-law opened the bottom drawer of my sister’s bureau and lifted out a tissue-wrapped package. “This,” he said, “is not a slip. This is lingerie.” He discarded the tissue and handed me the slip. It was exquisite; silk, handmade and trimmed with a cobweb of lace. The price tag with an astronomical figure on [...]
When young F. W. Woolworth was a store clerk, he tried to convince his boss to have a ten-cent sale to reduce inventory. The boss agreed, and the idea was a resounding success. This inspired Woolworth to open his own store and price items at a nickel and a dime. He needed capital for such [...]
